- Introduction
Artists and Money, Artists and Business, Just Plain Money, About this Book - Pricing Rationale
- The Calculations
Knowledge is Power, About Overhead Expenses, Calculating Costs for Figuring Overhead, Costs and Expenses, About Running Averages for Finding Overhead Expenses, Two Other Issues in Considering Overhead, Time Sheets, A Living Wage, Calculating Your Living Wage, Math is Your Friend, Putting it All Together, No Time Like the Present, Beyond the Bottom Line, A Few More Notes - What Goes Into a Painting
Monetary Expenses, Time/Work/Labor Related to Art-Making, Time/Work/Labor Related to Business and Career, Experience and Background as an Artist, Level of Technical Skill, Creativity, Originality, A Few More Words - What Goes Into Other Mediums
How to Make Your Own Material and Expense Lists, How to Make Your Own Time and Labor Lists, The Tools and Materials Lists - Giving It Away
Exhibiting for Free, Non-Profit Exhibiting, The Costs of Exhibiting, Open Studios, Loans and Rentals, Donations, Donations – A Few of My Experiences, Donations – Developing Your Own Policy, Giving It Away With the Help of Galleries, Affordable Art, Selling Too Low - Consistency
Being Consistent with Your Pricing Structure, Cheap Art, Affordability, Selling Out of the Studio, Studio Sales Events, What to Do with Artwork that Just Needs to Go, Holding Steady, Consistency in Discounting - Sales Commissions
Calculating Sales Commissions, Non-Gallery Commissions, Paying Commissions on Framing, Paying Commissions to Galleries, Galleries and Discounts, Commissions on Studio Sales, What Galleries Do for Their Percentage, In Conclusion on Commissions - Raising Prices
About Raising Prices on Your Art, Perceived Value, Overpriced Artwork, How to Raise Your Prices, Your Price List - Growth
Growth in Your Career, Growth Despite the Economy, Growth in Business, Growth as an Artist - The Variable Factors
The Economy and the Art Market, Price Ranges in the Art Market, Cumulative Experience, Being Objective About Your Artwork, Checking Your Career Level, Comparing Creativity Levels, Reputation and Recognition, Educational Background - Value
Why Art Has Value, Finding the Value in an Individual Piece of Art, The Value of Artists to Society, The Value of Artists to the Economy - Confidence
Gratitude, Community - An Addendum for These Times
Return to the Pricing Your Artwork with Confidence book page